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| THE WORLD LOVES RUGBY |
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Rugby is played in more than 100 countries, including Australia, New Zealand, Japan, England, France, Italy, Fiji as well in South America
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The Rugby World Cup is the third most watched sporting event, only behind the World Cup (soccer) and the Olympics
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Rugby is a sport with traditional values of sportsmanship. fraternal spirit and community |
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TEST MARKETING SUCCESS
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We successfully tested two indoor rugby matches that were held at the Reunion Arena in Dallas, Texas
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With basic promotional efforts 3,500 plus people attended each event
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A survey indicated a very high spectator approval for those attending the Reunion Arena test matches: |
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93% said they would attend a future indoor rugby match |
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43% said they would buy a season ticket although they did not own season tickets for other sports |
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Reunion Arena/Host Marriott Concessions reported their highest ancillary-revenues per capita in professional sports. |
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IDEAL TARGET MARKET
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89% of the rugby public is between the ages of 18-49 years old
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The rugby public has greater than average disposal income: |
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75% have household incomes at $40,000 or more |
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67% earn in excess of $50,000 |
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39% earn in excess of $75,000 |
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